To craft powerful, human-centered visual stories that elevate unheard voices, inspire empathy, and promote awareness, dignity, and justice—across Afghanistan and beyond. We use photography, video, and multimedia tools to help organizations communicate their values, advocate for change, and connect with their audiences on a deeper level.

To be a leading visual storytelling agency in South and Central Asia—building a global reputation for ethical, impactful, and artistically excellent work. We envision a future where Afghan storytellers and visual artists shape how the world sees our region, its people, its culture, and its transformations.

• Integrity: We tell stories with honesty and transparency.
• Respect: We center the dignity of the people and communities we document.
• Creativity: We push visual boundaries with bold, original, and meaningful work.
• Empowerment: We invest in the next generation of Afghan visual storytellers.
• Collaboration: We work hand-in-hand with our clients and partners to achieve shared goals.